Beliefs about money holding you back and keeping you stuck?

You can undo limiting beliefs and unlock greater possibility - today.

  • 3 simple questions to identify your limiting beliefs about money.
  • The most important step for undoing the power of these beliefs
  • The key shift you can make to see what's truly possible.
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Meet Erika


Hi, I'm Erika!

I'm a recovering perfectionst/people-pleasing overachiever turned authenticity advocate speaker, coach and writer.

I practice and teach the Art of Undoing, which I developed from undoing my own limiting beliefs that had plagued me my whole life. Now, because of this work, I know deeply who I am, what I want, and how I want to show up in the world.

Prior to becoming an entrepreneur in 2019, I was a global business executive at Google, where I worked for 12 years before leaving at the height of my career, as a single mom with no financial support, to pursue my mission for helping people like you amplify your joy, confidence and impact.

My journey has been featured in Forbes, my writing can be seen in Thrive Global and I speak regularly on podcasts and at conferences with the goal of sharing my journey and what I've learned to empower and inspire others to live into their full range.

© Erika Gerdes | 2020